Sony dominated the global video game industry for a decade starting in the mid-1990s, but sales of the PS3 have lagged behind those of Nintendo Co Ltd’s Wii console and Microsoft Corp’s Xbox 360. In addition, it may give incentive to retailers to keep PS2 on store shelves. Sony said that the sub-$100 price will draw in a new wave of customers ranging from lower-income families to gamers who may have passed on pricier new systems. The PS3’s least expensive model sells for about $400.
The news follows - and momentarily puts to rest - rumors on video gaming websites and blogs that Sony might cut the price of the PlayStation 3, its more powerful console. The price cut, effective April 1, could sustain the life of the PS2, which has sold more than 136 million units since its debut in 2000, making it the world’s popular gaming system, Sony said on Tuesday. Sony Computer Entertainment displays new colour models of PlayStation 2 at a Sony showroom in Tokyo February 7, 2003.
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